by Gabriele Baldassarre | Feb 12, 2016 | Google Tag Manager, Web Analytics |
In several different situations you may want to track the traffic made by logged-in users in a blog. For example, you manage a large corporate blog when a relevant quota of traffic is made by employers and you want to segment it. Or, most probably, you simply want to filter out your and your co-authors’ own traffic in a smaller blog or magazine. Here we’re going to discuss how to track and eventually filter traffic from logged-in users in Google Tag Manager and with a very small fix to your WordPress theme.
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by Gabriele Baldassarre | Sep 17, 2015 | Google Tag Manager, Web Analytics |
As blogger and Google Analytics enthusiast, immediately after migrating to Google Tag Manager I started facing the problem on how to specifically track page views with the typical setup a blogger actually needs. There’s plenty of tutorial about Google Tag Manager on the web. However, a clever set of best practices from the blogger’s perspective and specifically written to optimize performance of blog posts is still missing in the wild.
This tutorial is aimed to help the newcomers to configure a set of useful tags for standard page views tracking in GTM container and customize it for greatest performance when used in a blog.
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by Gabriele Baldassarre | Sep 12, 2015 | Data Visualization, Tableau |
When you’re going to compare two metrics of comparable sizes in a XY plane, it’s sometime useful to add a 45 degrees reference line (in geometrical terms, a bisecting line). This is extremely useful, among other cases, when you need to compare an above-the-line/below-the-line performance. A typical example, discussed here, is when you need to compare if the channels of incoming visitors to a website are more capable of attracting new rather than returning visitors.
Technically speaking, Tableau doesn’t allow to draw diagonal reference lines, but this could be done with a very simple trick I’m going to explain here. I tested on Tableau Professional 9.0, but it should work with other versions as well.
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Data scientist, open source Business Intelligence evangelist, Big Data addicted. 