Best ways to track Pageviews for a Blog in Google Tag Manager

As blogger and Google Analytics enthusiast, immediately after migrating to Google Tag Manager I started facing the problem on how to specifically track Pageviews at the best for the typical features of a Blog website. In fact, adding a link to Google Analytics and start tracking web traffic is the very first day homework for who have been experienced Google Analytics for a while and just moved to the wonderful world of Google Tag Manager. However, I think that a clever set of best practices from the blogger’s perspective and specifically written to optimize performance of blog posts was still missing in the wild.

This tutorial is aimed to help the newcomers to configure a set of useful tags for standard pageviews tracking in GTM container and customize it for maximum performance when used in a blog.

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How to add a 45 degrees reference line in Tableau

How to add a 45 degrees reference line in Tableau

When you’re going to compare two metrics of comparable sizes in a XY plane, it’s sometime useful to add a 45 degrees reference line (in geometrical terms, a bisecting line). This is extremely useful, among other cases, when you need to compare an above-the-line/below-the-line performance. A typical example, discussed here, is when you need to compare if the channels of incoming visitors to a website are more capable of attracting new rather than returning visitors.

Technically speaking, Tableau doesn’t allow to draw diagonal reference lines, but this could be done with a very simple trick I’m going to explain here. I tested on Tableau Professional 9.0, but it should work with other versions as well.
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How to install RStudio Server in a production-ready Ubuntu environment

RStudio is a full-featured programming environment for coding in R and, as it comes for free, it’s totally in scope for our Open Analytics duties. The best known version of this nice piece of software is the desktop one, which is available for Windows, Mac and Linux platforms and it’s not uncommon to see as a personal analytics solution, especially where SAS is way to expensive. Sometimes, people use RStudio to work locally with R, for developing/prototyping/testing and then deploy .R files on a remote (heavy) server which runs it using stand-alone R for better performance.

The question is: why do that if one could use RStudio bigger brother, the RStudio server?

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5 tips for effective dashboard design for quantitative marketing

Before start exploring the deep cliffs of the quantitative marketing analysis, I would just like to share my personal set of best practices I always use for an effective dashboard design process. Altough these are focused to a typical marketing use case, these are totally generic as they provide a set of analytical starting points and some cooking recipes on how to approach the task of designing a visual reporting environment for your company.

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Getting started with Twitter data analysis using Talend Open Studio

In this step-by-step tutorial I’ll show you how to use Talend Open Studio and the Twitter Components Pack to connect to Twitter, do a simple REST query and build a trivial relevance report on top on it. There’re tons of similar Talend tutorials out there, but no one is focused on my Twitter components pack, which let you do queries and result parsing without writing a single line of custom code. So let’s go into this 101 crash course on how to download tweets and build a real-world analysis on it.

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